The United Nations Educational Scientific and Cultural Organization (UNESCO) has declared 2011 the International Year of Chemistry (IYC).
As part of IYC 2011 Dr. Holford is serving as an advisor to the NBC-Learn NSF sponsored project, Learn Chemistry Now in collaboration with Beth Nissen and Ilona Kretzschmar. Learn Chemistry Now is a project to advance understanding of and interest in science and technology as it pertains to chemistry. Learn Chemistry Now will develop packages of original and archival news videos, and multimedia content with lesson plans to be distributed weekly online during the 2011 school year to K-12 science teachers, and community organizations such as informal learning centers (museums and science centers). Planned features include: (1) The Chemistry of Cooking. (2) Clean Chemistry-personal grooming, cleaning clothes, household cleaners, and environmental clean-up, and (3) The Chemistry of Fright and Fear.